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Podcast: Startup to Storefront
Episode: Drink Renude - Brandon Mizrahie
Description: Want to spice up your morning latte? Try adding some mushrooms to it. And not just any mushrooms, but a specific species that only grows on a small percentage of birch trees in cold weather climates. Seems a bit extreme, right? To Brandon Mizrahie it seemed like the perfect idea for a business. Chaga mushrooms are known to have a long list of health benefits, so Brandon set out to find the ideal delivery system. After offering several varieties of Chaga beverages at a local farmer's market, the one that was far and above the best seller was the...