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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Content Marketing Strategies for “Securing Your Cheese” with Karen Walsh
Description: We’re joined by Karen Walsh, Founder and CEO of Allegro Solutions, on the podcast today to talk about the good, bad, and ugly of cybersecurity content marketing. As a compliance expert, former professor, lawyer, and kickass cybersecurity auditor, Karen shares her formula for content marketing success, educates us on educating our audience, and even gives us a quick peek at one of her many talents outside of the cybersecurity space.
Timecoded Summary:
[01:17] Introducing Karen and the concept of GRC (governance, risk, compliance)
[04:27] Educating your audience through correct usage of webpage real estate
[13:02] Discovering the formula for...