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Podcast: Let's Talk Loyalty
Episode: #231: Building Your Program's Profitability - Loyalty's Hidden Potential
Description: Sonder Media is a consulting firm that specializes in identifying, valuing, and optimizing the media value of loyalty programs, and in today’s episode, Jonathan Hopkins and Angus Frazer, co-founders of Sonder Media, share their expertise and insights on this high margin opportunity.We discussed the power and potential profitability of using the unique assets, permissions and insights from your loyalty program as a media business, an increasingly popular idea being considered by program owners in order to increase their returns on their loyalty program investment.Join us for a discussion about both the challenges an...