Want to create an interactive transcript for this episode?
Podcast: New Books in Business, Management, and Marketing
Episode: Richard Chataway, "The Behaviour Business: How to Apply Behavioural Science for Business Success" (Harriman House, 2020)
Description: Today I talked to Richard Chataway about his book The Behaviour Business: How to Apply Behavioural Science for Business Success (Harriman House, 2020).Ever seen the TED talk video on Youtube where Capuchin monkeys get enraged when some receive cucumbers and other monkeys more delicious grapes for completing the same task? Welcome to the inequality basis, whereby a lack of fairness drives all of us crazy. Whether it’s a matter of employees getting different pay for the same job, or consumers feeling like some people get better deals than others, feelings of injustice or disappointment or pride---you name i...