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Podcast: Marketing Against The Grain
Episode: How Rationality Fâs up your B2B Strategy
Description: How do you balance rationality and irrationality as a business leader? How do you position your company and product to disrupt the market? Kipp and Kieran go on a deep dive on how playing it safe is actually hurting your business, how to know when to hire a head of marketing vs. a product marketer, using emotions to position your product, and more!Plus, We answer one of YOUR questions. Shoutout to Fanny Kuhn for leaving their review!Do you want to be the next featured listener question? Leave your questions in...