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Podcast: The Content Cocktail Hour
Episode: How to Create Personalized Experiences For Your Audience with Elizabeth Irvine at MarketMuse
Description:
Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase. 0:00 Intro 1:00 Conversation with Elizabeth 2:25 Content Strategy Collective 6:08 Theme of conference 8:30 Personalization 11:05 Choosing Mutiny 13:50 Goals, objectives, conversion rate 17:21 Implementation 22:08 Website personalization 26:24 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for...