Want to create an interactive transcript for this episode?
Podcast: Christopher Lochhead Follow Your Differentâ„¢
Episode: Sonic Brand & Why You Need One with Emmyâ„¢Award-Winning Sonic Branding Category Queen Audrey Arbeeny
Description: If you’ve ever watched the Olympics, gone to a Major League game, or even turned on your Xbox, chances are you’ve seen our guest’s great work. On this episode of Christopher Lochhead: Follow Your Different, we have a dialogue with Audrey Arbeeny, the Category Queen of Sonic Branding.
Audrey Arbeeny presented the discipline of Sonic Branding, way back in 1993 at the Design Management Institute in Amsterdam. Now that Sonic Branding has exploded, particularly as digital products have, it has been become a giant category across all kinds of areas marketing, branding, product design, and experi...