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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 785 – A Goal is Not a Strategy, But a Strategy Needs a Goal
Description: I think that a goal is an admirable thing to have. Maybe you have heard the saying that "A goal without a deadline, is just a dream!". I'd like to add that "A goal without a plan, is just a Goal!"
We often associate having a plan to achieve a goal or goals, but I am going to inject my logic here. A plan tends to be rigid with steps, milestones, and measurables. We tend to be blind to details that are right in front of us that may compromise, or be contradictory to our goals.
In marketing, the most...