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Podcast: Pipeline Visionaries
Episode: The Benefits of Data-Driven B2B with Dylan Steele, CMO of Coalition
Description: This episode features an interview with Dylan Steele, CMO of Coalition, the leading provider of cyber insurance and security, combining comprehensive insurance and proactive cybersecurity tools to help businesses manage and mitigate cyber risk. Dylan is an accomplished marketing executive with experience leading marketing efforts for high-growth technology companies.On this episode Dylan shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important.---“Data can get you really helpful insights and tell you if you’re way off base, but some...