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Podcast: The Revenue-Driven CMO
Episode: Why creators are the future of commerce with Alex Morrison of PearPop
Description: Today on 3-Minute Marketing, I'm sitting down with Alex Morrison. He's currently CMO at PearPop, an on-demand creator collaboration platform. Prior to joining PearPop, Alex has had a remarkable career agency-side, serving in leadership positions at firms like Grey Group, R/GA, AgencyNet and J Walter Thompson. Alex has first-hand experience seeing the impact of great influencer marketing and is stoked about how brands can benefit from partnering with creators at scale. So I asked him, "What is the future of commerce and why are creators the core of that engine?" Show notes: ...