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Podcast: The Business Leader Podcast
Episode: Mark Wilson: Preparing businesses for their future state
Description: We sat down for a conversation with Mark Wilson. Mark is a business strategy expert who founded Wilson Fletcher, an innovation consultancy that helps to transform digital companies through strategy and design. He has recently released a book, Futurestate Design, which aims to help entrepreneurs think differently about the future of their business.Here's what we discussed:What does a digital strategist do? (00:49)How did you decide that you wanted to be a strategist? (03:42)Are there similarities between architecture and digital strategy? (05:08)When did you realise you were going to start Wilson F...