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Podcast: The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Episode: Building Your Lead Parthenon (Part 4 of 4)
Description: Mom: Don’t Put All Your Eggs In One Basket! This is likely a piece of advice you got as a youngster. It must have its origins in our agriculture background. But the premise is as true today as when you were young. Don’t rely on ONE avenue for generating leads! It is unscalable. In this episode of The Bill Caskey Podcast, Bill reviews a concept called The Parthenon, a Greek structure that was sturdy and built to last. Just like your marketing plan should be! He outlines the 4-5 pillars you should put in place...