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Podcast: The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Episode: Constructing Your Message To Generate Better Leads (Part 1 of 4)
Description: I asked the question to my clients, "between getting enough traffic in your pipeline and converting that traffic into sales, what's the bigger issue?" And, without question, it's generating traffic. This issue is Lead Generation and there's a lot of work to do there. Too often sales professionals default back to the old method of prospecting in a new world. But, the old way is not scalable. We'd been given a gift, the gift of digital technology. Are you taking advantage of that? If you're like most salespeople, you're probably not. On this w...