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Podcast: Smart Talk
Episode: Word of mouth is analysed by Marketing expert Assoc. Prof. Bodo Lang
Description: Marketing expert Assoc. Prof. Bodo Lang explains what word of mouth is, why it works, and how much it can be trusted. And he reveals that whether it's online or face to face really matters.In an environment dominated by paid advertising, advertorial and social media influencers, true word of mouth recommendations remain powerful. Marketing expert Bodo Lang explains word of mouth (WOM), why it works, and how much it can be trusted in this highlight of Auckland University's Raising the Bar Home Series. Listen to the talkEdited...