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Podcast: The Startup Operator
Episode: EP 177 : Building a 600+Cr D2C Brand - Chaitanya Ramalingegowda (Co-Founder, Wakefit)
Description: Chaitanya is the co-founder of Wakefit, a D2C brand that operates in the home solutions space. In this episode he spoke about the lessons he's learnt from his previous startups, the process of influencing buyer behaviour, the levers or growth he used in Wakefit's journey and more with Roshan Cariappa. Topics:00:00 Introduction01:36 Lessons from Chaitanya's startup failures05:18 Looking at the Mattress industry with first principles09:24 Advice for entrepreneurs looking at conventional domains 11:48 The process of going from idea to product to company 15:14 Influencing buyer behavior 18:34 Dos and Don'ts of sca...