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Podcast: The Content Cocktail Hour
Episode: Content Marketing is Creating the Next Wave of Marketing Leaders with Jason Grunberg with SailThru
Description:
Jason Grunberg is the GM at Sailthru, a top ESP solution and the world's largest sender of personalized emails. Initially interested in magazine journalism, Jason has worked his way up the C-suite by thinking outside the box with content and considering the emotional state of his audience. Brett and Jason talk about B2B marketing shifts, attributes of future marketing leaders, and the rise of the individual creator. 0:00 Intro 0:48 Conversation with Jason 4:30 Career path 8:30 Role of content marketer 11:47 Magazine journalism 13:52 Retail personalization index 17:50 Shifts in B2B marketing 24:20 Leadership traits <...