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Podcast: Find My Catalyst Podcast
Episode: Evangelizing Challenger with Jen Allen
Description: Jen is the Chief Evangelist at Challenger™ and the Host of Winning the Challenger Sale Podcast. 38% of complex B2B purchase attempts end in "no decision" and involve ~11 customer stakeholders. How do you overcome status quo? We get into a number of topics in this discussion, including the Challenger Sale, a beginners mind approach, empathy, framing, and the comfort in saying I don't know. Show Links Connect with Jen Listen to the "Winning the Challenger Sale" podcast Challenger - 3 Things Execute Better. Start getting the right things done, in th...