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Podcast: Grassroots Marketing
Episode: Nuvata and Their Live Resin Disposable Vaporizers
Description: Grassroots Marketing highlights Nuvata and Their Live Resin Disposable Vaporizers with Andy Singh, founder and CEO of Nuvata. Live resin is a cannabis concentrate that’s extracted from fresh, frozen cannabis plants, preserving its sensitive cannabinoids and proteins. But when it comes to marketing and branding, there is a lot of misleading terminology in the concentrates market and the products just aren’t worth their premium price. To help with viscosity, some live resin manufacturers add distillate, which only contains THC. Because Nuvata uses 100% live resin, it is better at pro...