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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #13: Lockstep Ventures Founder Bonin Bough | If You’re Not Early, You’re Late
Description: Bonin Bough’s first flare of marketing genius came at the age of 12, when the executive who would later set the pace for big brands entering online and social channels, launched a magazine in the NYC Public Schools. In college, the physics major built websites for brands, and one millennium-era internet party later, he joked, the vodka fountain and shrimp boat steered him into a marketing career. Bonin built internet practices at two global PR firms, then became the client and a prodder of global CPG companies, like PepsiCo, Mondelez and Kraft, to be digital innovators. You might recall him fr...