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Podcast: Real Relationships Real Revenue - Audio Edition | Invest in Relationships to Build Your Business and Your Career
Episode: Marty Fagan on Uncovering Needs – Time To Get Great At Business Development
Description: Mo asks Marty Fagan: Go back in time and tell me of the moment when you realized growth or business development was something you wanted to dive into. In his role at TransUnion, Marty is helping the organization explore new areas of the market that the business has never participated in before, and that's where business development has been a critical component. As an unknown entity, it requires an entirely different mindset in how you approach new business. If your brand isn't really well known yet, that can actually be an advantage, as it gives you the opportunity...