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Podcast: Founded Beauty
Episode: The Good Mineral - The Mathematician Taking A Grassroots Approach Into Kickstarting A Beauty Brand ft. Ego Iwegbu
Description: Co-founded by sisters Ego and Natasha Iwegbu, The Good Mineral is a range of ‘makeup as skincare’, with the ethos that beauty should be easy and authentic. As a mathematics graduate of King’s College London, Ego always dreamt of starting her own business and went on to own 9 salons across the UK and South Africa before launching The Good Mineral in 2021 with a grassroots process to carefully develop their formulations. If you enjoyed this episode, please make sure you like, subscribe and share with anyone you know who will love it too!