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Podcast: App Marketing by App Masters
Episode: LTV of Subscription Plans
Description: In part 2 of our live stream with Vitaly Davydov, you will discover the lifetime value (LTV) and average retention rate of subscription plans (weekly, monthly, yearly, etc).
You will also discover the difference between RevenueCat and Adapty and we audit a PDF scanner and meal planner app.
Download Adapty's State of iOS Subscriptions Report: https://adapty.io/resources/state-of-ios-in-app-purchases-2021
Get your app audited: http://www.appmasters.com/audit
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