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Podcast: The Programmatic Digest
Episode: 86. How to Scale Your First-Party Data Strategy
Description: We welcome Josh Perlstein of Response Media to the Sensei's Corner. Response Media is a Digital and Direct Agency specializing in building valuable, meaningful relationships between brands and consumers at scale. In this episode, Josh Perlstein and I discuss what data-driven advertising is, the latest trends in first-party data and cookie deprecation, and Josh shares a Case Study on a company that he helped best utilize their first-party data. Josh also leaves us with three actionable steps to take our first-party data usage to the next level. Â Timestamp: 00:42 - Josh's Introduction 05:21...