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Podcast: Playbook For Amazon
Episode: Episode 77: What’s New on Amazon June 2022 with Jenna
Description: New Brand Analytics search dashboards are now available
There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.
The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases.
The Search Query Performance dashboard answers the question, “what queries led customers to my product?” and includes Brand and ASIN level performance for each query.
For each term it will break down th...