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Podcast: Pitching Powerhouse
Episode: How To Manage PR Client Expectations and Set Yourself Up For Success
Description: Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨
PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.
Every client has a different background and comes into a partnership with different expectations of the results they’ll see while you work your PR magic.
But whether they’re expecting tons of media placements within a few weeks or a sudden increase in sales, you NEED to set their expectations right off the bat.