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Podcast: The Dan Assor Show #eventprofs
Episode: "Successful Trade Show Engagement for Exhibitors" Part 4 - "Your KPI Measurment" With Lee Ali, MD Expo Stars #eventprofs
Description: The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Tuesday 14th June 2022
In this fourth episode we discuss ""Your KPI Measurement"
✔What are the key metrics you need to measure that define success ?
✔What information do you need from attendees?
✔How will you collect attendee data?(pros and cons of badge scans, biz cards collected etc)
✔How will you integrate this dat...