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Podcast: The CMO Podcast
Episode: Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI
Description: In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI.First, Jim is joined by Michelle McGuire Christian, a principal at Deloitte Digital. She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. They discuss what Deloitteβs countless hours of research and development uncovered about consumers' feelings about data privacy and how it can be a powerful tool when used with customers' best interest in mind. They also discuss meeting co...