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Podcast: Future Commerce
Episode: Decoded: The Vertical Limit: Commodity vs Complexity
Description: High Complexity, Low CommodityOnline experiences have become more commoditized over time; low and no-code platforms have displaced the need for a “developer,” and instead require feature configurations and tweaksSoftware development thrives where experiences have high complexity. High complexity often means that there are no de facto “standards” or best practices that need to be employed. This requires developers to build, test, refine, and iterate. This is the best-case scenario for a developer in eCommerce.eCommerce platforms have become increasingly prescriptive in UI and UX as customers have become “used to” certain purchasing patternsEcommerce needs to become more complex in c...