Want to create an interactive transcript for this episode?
Podcast: Traction Podcast
Episode: How To Nail Product Positioning So Customers Get It, Buy It, Love It with April Dunford, Ambient Strategy
Description: On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a talk on Product Positioning by April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome from Traction Conference 2019.  Positioning has an impact across all key product decisions, from roadmap to pricing. Buyers need context to understand new innovative offerings. Businesses that figure out how to set that context have a distinct advantage over those that don't.  April provides a methodology for picking the right positioning strategy and shares examples from companies that repositioned their products or...