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Podcast: The Private School Marketing Minute
Episode: No Ad Can Make a Prospective Family Enroll
Description: No single ad, blog post, email, direct mailer, event, or testimony can convince a prospective family to choose a private school over a public school or your private school over the other private school. There are hundreds, if not thousands of things that have to happen to fully convince a prospective family to choose private. Ultimately THEY need to make that decision. They need to make the switch flip in their head. In other words, it’s a long buying cycle. Most people don’t just wake up and choose your private school. It may seem that way, but that...