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Podcast: New Books in Popular Culture
Episode: Andrew Simon, "Media of the Masses: Cassette Culture in Modern Egypt" (Stanford UP, 2022)
Description: Media of the Masses: Cassette Culture in Modern Egypt (Stanford UP, 2022) investigates the social life of an everyday technology—the cassette tape—to offer a multisensory history of modern Egypt. Over the 1970s and 1980s, cassettes became a ubiquitous presence in Egyptian homes and stores. Audiocassette technology gave an opening to ordinary individuals, from singers to smugglers, to challenge state-controlled Egyptian media. Enabling an unprecedented number of people to participate in the creation of culture and circulation of content, cassette players and tapes soon informed broader cultural, political, and economic developments and defined "modern" Egyptian households.Drawing on a...