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Podcast: Green Beauty Conversations by Formula Botanica
Episode: Beauty influencers vs sustainability
Description: It is hard to imagine that beauty influencers barely existed a decade ago. Now though, hundreds of thousands of influencers take to social media platforms each day to talk about the latest beauty launches and offer their opinion on the promise and performance of products. Those who dominate social media are as influential and competitive as ever, and perfecting their presences on TikTok, which is the platform of the moment. Few influencers make a full-time living on social media, but all have one thing in common: their attraction to shiny new beauty products to test and talk...