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Podcast: Can Marketing Save the Planet?
Episode: Episode 35: FMCG - How sustainability starts with us, the shopper - Helen Hepworth, Director - Collective Stories
Description: “The fastest accelerator in FMCG is the shopper… “
  We loved this conversation with Helen Hepworth, Director of Collective Stories – a - Category Management and Shopper Insight Consultancy
 Helen’s been an FMCG expert for many years, working with a number of retailers, with a passion for product and category management. In this conversation we discuss the role shoppers and retailers play in driving positive impact when it comes to sustainability – and of course, the role marketing plays.
 There’s so much packed into this 30 minute interview, we talk about shopping habits, consumption journeys and behaviour - ho...