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Podcast: My Worst Investment Ever Podcast
Episode: David Aaker – Don’t Let Tax Savings Drive Your Investment Decisions
Description: BIO: David Aaker, sometimes called the Father of Modern Branding, is the author of 18 books on branding and related topics. He is the vice-chair of Prophet, a global branding, growth, and transformation consultancy.STORY: David was an advisor to a software company acquired by Microsoft in the 80s. He had stock in the company but decided to sell it to save on taxes. The stock would now be worth millions of dollars.LEARNING: Don’t let saving taxes drive your investment decisions. Keep your money in the market for as long as possible. “...