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Podcast: The Digital Deep Dive With Aaron Conant
Episode: A Fresh Look at Retail Media Strategy With Kiri Masters
Description: Kiri Masters is the Founder of Bobsled Marketing, a digital agency that helps consumer products brands grow their sales on web marketplaces. In February 2022, Acadia acquired Bobsled, and Kiri is now Head of Retail Marketplace Strategy. Bobsled has been named one of the top 18 Amazon firms by Business Insider and ranks in the Marketplace Pulse Top 100. Kiri is the author or co-author of The Amazon Expansion Plan, Amazon for CMOs, and Instacart CMOs, books that offer an in-depth view of generating predictable results for retail brands. Kiri is also a regular contributor to Forbes Retail, sharing knowledge...