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Podcast: Marketing with Purpose
Episode: Google Analytics 4 – The Time to Freak Out is Nigh
Description: Public Service Announcement – Google Analytics is Changing
This is the first major change in over a decade. My frenemy Google keeps emailing me about how stuff is changing, and my greatest fear is all those emails get stuck in your junk mail.Â
Google is trying to create something that will be an equally awesome as the Universal Analtyics tracking system we've enjoyed for so long without making people use cookies to track user behavior on the websites.Â
Universal Analytics is going to stop processing data on July 1, 2023.Â
Having a deadline is great...