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Podcast: The Art of Franchise Marketing
Episode: Zips Cleaners on How a Brand Refresh Can Keep Your Brand Relevant in an Evolving Market
Description: Zips Cleaners, formerly known as Zips Dry Cleaning, is currently going through the phases of a brand refresh and reinventing the Zips Cleaners brand. Brooks Walter, Director of Marketing at Zips Cleaners, dives into the different aspects of expanding a brand and services through a refresh while continuing to focus on their digital strategy and providing excellent customer service.