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Podcast: Let's Talk Loyalty
Episode: #238: Cookies Causing Chaos - with Epsilon's Elliott Clayton (Short Summary Show)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.In January 2020, Google announced that it would no longer support third-party cookies for users of the Chrome browser.What sounded like a massive challenge for marketers who've relied on them for many years, may in fact result in incredible growth and opportunity for loyalty marketers.In today's short summary episode of Let's Talk Loyalty, we review our conversation on this huge topic with Elliott Clayton, Senior Vice President...