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Podcast: Strategic Counsel by ForthRight Business
Episode: How to Tell Compelling Stories that Get Attention with Mike DaRe, Managing Director of Smarts Agency
Description: In this episode we welcome guest Mike DaRe, Managing Director of Smarts Agency, who like us, knows the difference between telling a story and telling a compelling story that gets attention, which is the story your audience longs to hear! We often talk about making an emotional connection with your audience across all of your marketing channels, and this topic is no different. Consumers can see straight through a story that is inauthentic and created for the sake of having an original origin, for example, versus a brand that is communicating from a place of knowing exactly who they ar...