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Podcast: eCommerce Badassery
Episode: 139. Google Analytics 4: What You Need to Know + When You Need to Worry About it
Description: You may have heard the news or seen the notification that Universal Analytics is going away… and it is. Which means eventually you’re going to have to switch to Google Analytics 4. On today’s episode, I’m sharing the biggest differences to expect and my recommendations for when and how to make the switch.Â
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What You’ll Learn
The main difference between Universal Analytics + GA4
Why GA4 will actually make your life easier
Why I don’t recommend you start using GA4 until next year
How to prepare for making the transition from Universal Analytics to GA4
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Episodes Mentioned
109. Automate Your D...