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Podcast: How NOT To Start A Damn Brewery: the podcast
Episode: Infinite Monkey Theorum - Molly Ware
Description: Molly Ware heads up revenue production at The Infinite Monkey Theorem. I’ve long said that what other booze producers experience should inform and prepare us for what we face in beer.
Molly was kind enough to step away from the highly competitive and unfairly overfunded wine industry to sit and answer my questions today. And I think if you listen to the end, you’ll be better for it.
I asked her on the show to share the experience of closing 3 of their urban wineries. While the beer industry seems to think tasting rooms will...