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Podcast: The Glossy Podcast
Episode: Figue CEO Liz Lange on her 'very aggressive' approach to both wholesale and direct sales
Description: After launching and selling her namesake maternity wear brand, Liz Lange began to long for her entrepreneurial days.To that end, she bought New York-based women's luxury label Figue, acquiring the 10-year-old brand in 2021 from founder Stephanie Von Watzdorf. Lange is currently CEO."I wanted to be the entrepreneur. I didn't want to be the advisor or the investor," said Lange on the latest episode of the Glossy Podcast.Lange learned Figue was available for sale after spending years wearing and admiring the brand's clothes. "I knew [Figue] had 10 years of reputation-building [under...