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Podcast: Let's Talk Loyalty
Episode: #239: Hong Kong's Leading Loyalty & Lifestyle Platform - Yuu Rewards
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Yuu Rewards is a leading loyalty program launched in Hong Kong in 2020 which prides itself on its innovative digital-first strategy.Created initially as a coalition programme, Yuu Rewards has proven to be a compelling proposition for the digitally-savvy consumers that Asia is renowned for.Now two years old, Iām today joined for a second conversation about Yuu Rewards by COO Mark Sage, who explains how the programme ha...