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Podcast: Foodpreneur with Chelsea Ford
Episode: #20 Scaling a specialty product from farmers markets to grocery.
Description: Send us Fan MailLucy is a farmer of chickens and has developed value added products such as bone broth. Selling currently at farmers markets, Lucy wants to see her bone broth product on the shelves of grocery stores within 12 months.Listen to my coaching session with Lucy and the advice I give her on how to scale a speciality product. There’s three things I suggest Lucy focuses on in order to successfully scale and ensure she can meet the MOQ expectations of a co-manufacturer.This is what you'll learn:Why st...