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Podcast: Breaking Through in Cybersecurity Marketing
Episode: 10 Cyber Marketing Commandments with Jennifer VanAntwerp
Description: We invite Jennifer VanAntwerp, Principal at JVAN Consulting, to talk about taking the challenge of cybersecurity marketing by the horns. Her secret weapon? Kindness. Jen shares stories with us about her marketing journey to becoming a consultant, explains her development of the 10 Commandments of Kindness for Cybersecurity Marketers, and reminds us why communities like the Cybersecurity Marketing Society are so important for marketers and for the cybersecurity industry as a whole.
Timecoded Guide:
[02:12] Explaining Jen’s background in automotive marketing and healthcare, as well as connecting those industries to her newer roles in cyb...