Want to create an interactive transcript for this episode?
Podcast: The PRovoke Media Podcast
Episode: Cannes Series: How brands can be culturally relevant and impactful
Description: In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founder of sister IPG social creative agency That Lot, talk about what every brand in Cannes is after: cultural relevance. The duo talk to Maja Pawinska Sims about how brands can not only intersect with culture shifts but also drive cultural impact in fast-moving times.