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Podcast: Contractor Growth Network
Episode: #152: Finding The RIGHT Emotion
Description: 99% of contractors try to sell on the wrong emotion and that's why their business becomes stuck in the same place. They focus on the wrong parts of the sale and end up losing the sale. Why sell on communication when your client cares about speed and efficiency? Logan and Alex are here today to tell you how to find the right emotion when selling. It's vital to understand the client's motivation so that you don't waste your time selling on the wrong emotion!  In this episode, we talk about… Reasons why people buy expensive pro...