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Podcast: Contractor Growth Network
Episode: #104: Selling With Scarcity
Description: In today's game, it's all about utilizing scarcity to sell projects, that strategy of playing not to lose. Scarcity is one of the six principles of persuasion and it's the idea of telling people that something is limited, whether it be time or resources. Utilizing scarcity will help you tap into FOMO, that being, the fear of missing out. Today, Logan and Alex are going to tell you all about how to use scarcity to get your leads to buy right now! People would actually rather get a bad deal than miss out on the deal completely. Use this...