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Podcast: Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
Episode: 96: Improving Website Conversion Rate by 6% (w/ Adam Goyette, Help Scout)
Description: Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreIn this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew their website conversion rate, and why that metric became a priority for the team.You’ll learn…How the Help Scout executive team sets...