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Podcast: Lawyer Business Advantage
Episode: Marketing Out of the Box with Travis Lee
Description:
In this episode, Alay and Travis discuss:
How attorneys can successfully use direct mail, especially now.
Direct mail that looks different and creates a pattern interrupt in the mailbox.
The three pillars of direct mail success.
Where in the client lifecycle you can use direct mail.
Key Takeaways:
Direct mail can be more effective than an email campaign as people are getting more emails than ever before.
Successful direct mail marketing begins with your list.
Your offer needs to be relevant to your client’s situation.
Be different. Think about what will get...